Warren Buffett’s public Kraft Heinz criticism is extraordinarily uncommon for the sometimes passive proprietor

Wall Avenue shared Buffett’s disappointment.

Kraft Heinz shares fell as a lot as 7.6% on Tuesday after the announcement early that morning, however made again a few of that loss, ending down simply 2.4% for the holiday-shortened week.

Will Buffett’s unhappiness immediate Berkshire to promote some or all of its stake?

He did not rule it out, saying, “We’ll proceed to do no matter we expect is in one of the best curiosity of Berkshire.”

Buffett did add, “If we’re approached about promoting our shares, we would not settle for the block bid except the identical supply is made to different Kraft Heinz shareholders.” That’s, except somebody is keen to purchase the whole firm.

Becky reported Buffett does not just like the $300 million in extra overhead prices that will probably be spent to implement the break up over the following yr, and he does not assume it’ll do a lot good.

“It actually did not develop into a superb concept to place them collectively, however I do not assume taking it aside will repair it.”

In 2013, Berkshire joined with Brazil’s 3G Capital Administration to purchase H.J. Heinz for $23.3 billion.

Two years later, when Kraft merged with Heinz, Berkshire emerged with greater than 325 million shares within the new firm valued at round $24 billion when the deal closed in July of 2015. 

Whereas the worth of Berkshire’s stake did effectively instantly after the merger, rising to round $30 billion in 2016, it slid sharply over the next three years and has been bouncing round $10 billion since 2020.

In his 2015 letter to shareholders, Buffett wrote the shares value Berkshire $9.8 billion, so proper now it has an general lack of round $1.0 billion.

Berkshire wrote down the funding by $3.8 billion within the second quarter to raised mirror its market worth. It did a $3.0 billion write-down in 2019.

In a 2019 dwell CNBC interview with Becky Fast, Buffett had some regrets about Berkshire’s function within the Kraft Heinz merger, saying he had “overpaid” for a very good firm.

The inventory worth has dropped 69% because the merger closed.

The break up didn’t come as an entire shock.

In July, The Wall Avenue Journal reported Kraft Heinz was “eyeing spinning off a big chunk of its grocery enterprise, together with many Kraft merchandise.”

Two Berkshire executives resigned from the KHC board in Could after the corporate revealed an “ongoing analysis of strategic transactions to unlock shareholder worth.”

These resignations prompted hypothesis on the time Berkshire might begin promoting, “creating an overhang on the inventory,” in line with one analyst.

That overhang is much more ominous now.

As a result of Berkshire owns greater than 10% of KHC shares, it might want to report any open market gross sales inside two enterprise days, which might immediate different buyers to additionally promote.

Buffett is not alone in his criticism of the break up.

The Monetary Instances writes, “At its coronary heart, Kraft Heinz’s drawback is it has failed to reply to altering shopper tastes.” It thinks the break up is “much less a daring strategic pivot, and extra the results of years of underperformance attributable to prioritising [UK spelling] value cuts over innovation.”

Reuters columnist Jennifer Saba calls the “remaking [of] the sausage … as disagreeable to see as ever.”

“Regardless of producing all kinds of manufacturers, the limitless cycle of wheeling and dealing appears to come back in just one yucky taste” with “implausibly optimistic” monetary engineering.

Warren Buffett admits Berkshire Hathaway paid an excessive amount of for Kraft in its merger with Heinz, citing the rising pricing energy of outlets over manufacturers.

Holdings are as of June 30, 2025 as reported in Berkshire Hathaway’s 13F submitting on August 14, 2025, aside from:

The complete listing of holdings and present market values is on the market from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

Please ship any questions or feedback concerning the e-newsletter to me at alex.crippen@nbcuni.com. (Sorry, however we do not ahead questions or feedback to Buffett himself.)

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Additionally, Buffett’s annual letters to shareholders are extremely beneficial studying. There are collected right here on Berkshire’s web site.

— Alex Crippen, Editor, Warren Buffett Watch