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Uber introduced a brand new function Wednesday that pairs girls drivers and riders, in its newest transfer to handle security on the ride-hailing platform.
The brand new device, which the platform will start piloting subsequent month within the U.S., permits girls passengers to match with girls drivers when reserving or pre-booking rides, and create a choice of their app settings. Ladies drivers may also select to drive girls.
“It is about giving girls extra alternative, extra management, and extra consolation after they journey and drive,” Camiel Irving, Uber’s vice chairman of U.S. and Canada operations, stated in a launch.
The corporate stated the rider’s choice is not assured however the function will increase the probabilities girls might be paired within the app.
Uber will pilot this system in Los Angeles, San Francisco and Detroit. The corporate additionally stated it examined the function in international locations equivalent to France, Germany and Argentina.
This is not Uber’s first foray into gender preferences on its platform.
In 2019, Uber rolled out a girls rider choice function for feminine drivers in Saudi Arabia after girls received the appropriate to drive in 2018. That providing later expanded to about 40 international locations.
Through the years, ride-hailing firms equivalent to Uber and Lyft have confronted security considerations and questions over the roles these platforms have performed in numerous sexual assault and harassment incidents.