RIYADH, SAUDI ARABIA – FEBRUARY 01: (R-L) Michael Web page of England punches Shara Magomedov of Russia in a middleweight battle in the course of the UFC Struggle Night time occasion at anb Enviornment on February 01, 2025 in Riyadh, Saudi Arabia. (Photograph by Chris Unger/Zuffa LLC)
Chris Unger | Ufc | Getty Photos
TKO Group Holdings — the mum or dad firm of UFC and Zuffa Boxing — has signed a multiyear partnership with Polymarket to deliver real-time prediction markets into stay fight sports activities.
The deal makes UFC and Zuffa Boxing the primary sports activities organizations to include prediction market know-how into stay occasions. Polymarket will present real-time knowledge visualizations of fan sentiment and momentum throughout fights, providing an extra layer of engagement alongside conventional sports activities betting.
“By partnering with Shayne and his workforce at Polymarket, we’re unlocking a brand new dimension of fan engagement,” stated Ariel Emanuel, govt chair and CEO of TKO, in an announcement. “Integrating Polymarket with the UFC and Zuffa Boxing stay expertise will assist followers work together with these occasions in actual time, reworking passive viewership into energetic participation.”
The deal follows Polymarket’s latest partnerships within the sports activities world, together with collaborations with the NHL and PrizePicks, as the corporate continues to broaden past politics and international occasions into stay leisure.
Polymarket CEO Shayne Coplan stated the know-how offers followers a completely new storytelling lens.
“Few sports activities generate emotion and debate just like the UFC,” he stated. “By bringing prediction markets to the printed and enviornment, we’re giving followers a brand new strategy to be a part of the motion — not simply watching outcomes however watching the world’s expectations evolve with each spherical.”
Starting in 2026, all UFC and Zuffa Boxing occasions will stream completely within the U.S. on Paramount+.