Jeep is rolling out a freshly designed mannequin after six consecutive years of annual gross sales declines.
The Stellantis automaker unveiled a brand new Jeep Cherokee on Thursday, the most recent transfer to attempt to jump-start gross sales. It is the primary Jeep hybrid system, and the primary for Stellantis in North America.
The 2026 Jeep Cherokee redesign goals to evoke the long-lasting Cherokee SUV model, which has dotted the corporate’s historical past for many years. Jeep had beforehand discontinued the mannequin in 2023 underneath Stellantis’ former CEO Carlos Tavares as a part of varied cost-cutting measures.
Thursday’s mannequin marks the debut of Stellantis’ new 1.6-liter turbo-four hybrid powertrain, with greater than 500 miles to a tank of gas. The automotive will boast a “technology-filled inside,” in response to the corporate, together with Stellantis’ new Join One companies package deal.
The brand new mannequin, which the corporate stated is longer, taller and wider than the earlier Cherokee, additionally maximizes its area with 30% extra cargo capability.
“The 2026 Jeep Cherokee is an extremely succesful and aggressive midsize SUV that is able to reclaim our
territory in North America’s largest automobile section,” Jeep CEO Bob Broderdorf stated in an announcement.
The entry-level 2026 automotive begins at $36,995, together with a $1,995 vacation spot cost. The vehicles will arrive at dealerships towards the top of this yr and the start of subsequent yr, with manufacturing happening at Stellantis’ Mexico plant.
The 2026 Jeep Cherokee Overland.
Stellantis
The announcement comes as Jeep tries to reinvigorate its gross sales in what has been a yearslong stoop for the model.
Amid a six-year gross sales decline for Jeep, Stellantis can also be going through headwinds from President Donald Trump‘s tariffs, estimating its full-year impression for the corporate will attain 1.5 billion euros, or $1.74 billion. Stellantis CEO Antonio Filosa, who took excessive job on the automaker earlier this summer season, stated on a July name with analysts that the corporate has been working with the Trump administration.
Filosa, who was beforehand the CEO for Jeep, has lengthy aimed to get well Jeep’s market share via a revitalization of the Cherokee model.
Stellantis touted a gradual enchancment over the approaching months in its first-half earnings in July.
“My first weeks as CEO have reconfirmed my sturdy conviction that we’ll repair what’s flawed in Stellantis by capitalizing on the whole lot that is proper in Stellantis — ranging from the power, vitality and concepts of our individuals, mixed with the good new merchandise we are actually bringing to market,” Filosa stated in a July assertion.