Forward of Diwali, Modi urged residents to purchase Indian-made merchandise, celebrating the exhausting work and creativity of 140 crore Indians. Highlighting the “Vocal for Native” marketing campaign, he emphasised prioritizing home items to empower small companies and strengthen India’s financial self-reliance.
Forward of Diwali 2025, Prime Minister Narendra Modi has referred to as upon residents to mark the festive season by supporting Indian-made merchandise and celebrating the exhausting work, creativity, and innovation of 140 crore Indians. In a publish on social media platform X, Modi emphasised the significance of shopping for native, urging everybody to say “Garv Se Kaho Yeh Swadeshi Hai” (Say proudly, that is indigenous).
Vocal for native: Boosting indigenous merchandise and small companies
PM Modi’s message reinforces the federal government’s ongoing “Vocal for Native” marketing campaign, which goals to advertise indigenous merchandise, empower small companies, and strengthen India’s financial self-reliance. The initiative encourages residents to prioritise domestically made items, serving to native artisans, weavers, and entrepreneurs thrive.
The Prime Minister additionally requested folks to share their purchases on social media to encourage others to comply with go well with. “Do additionally share what you obtain on social media. This manner, you’ll encourage others additionally to do the identical,” he mentioned.
Bollywood stars again the initiative
A number of distinguished Bollywood and tv celebrities have joined palms to advertise the “Vocal for Native” marketing campaign. A particular video that includes stars equivalent to Madhuri Dixit, Varun Dhawan, Triptii Dimri, Sunil Grover, Rupali Ganguly and Shankar Mahadevan has been launched, highlighting the importance of supporting native companies.
Triptii Dimri showcased an area footwear store in Jodhpur, Rajasthan, emphasizing the non-public connection and attraction of purchasing regionally. Madhuri Dixit highlighted a lights enterprise in Dehradun, urging everybody to assist their native retailers to unfold the festive pleasure of togetherness. Rupali Ganguli expressed her love for sarees and inspired folks to purchase sarees from a store in Kolkata, selling native artisans and conventional craftsmanship.
Celebrities spotlight the significance of native distributors
Comic Sunil Grover and singer-composer Shankar Mahadevan have additionally lent their voices to the marketing campaign, appreciating the important position small distributors play in society, particularly throughout pageant occasions. Their participation has helped amplify the message and encourage widespread public participation.
Impression of marketing campaign
With hundreds of thousands of Indians gearing up for Diwali celebrations, this marketing campaign goals to steer client selections towards homegrown merchandise, thereby fueling India’s financial progress and cultural delight. The emphasis on “Garv Se Kaho Yeh Swadeshi Hai” not solely celebrates the spirit of native entrepreneurship but in addition fosters a way of unity and self-reliance throughout the nation.