Gross sales development in India’s fast-moving shopper items (FMCG) sector eased within the September quarter, with quantity development slipping to five.4 per cent resulting from disruptions linked to GST fee adjustments, at the same time as worth development rose to 12.9 per cent, in response to knowledge from NielsenIQ. The report mentioned rural markets continued to develop sooner than city areas for the seventh straight quarter, although the tempo softened barely from 8.4 per cent to 7.7 per cent year-on-year.In response to information company PTI, NielsenIQ famous that the general market recorded a 5.4 per cent quantity rise alongside a 7.1 per cent improve in costs, and that unit development exceeded quantity development, suggesting stronger demand for smaller packs. Rural India, which accounts for round 38 per cent of FMCG demand and is pushed by affordability, maintained its lead with 7.7 per cent development in contrast with 3.7 per cent in city areas. Nonetheless, the hole narrowed as smaller city cities confirmed indicators of restoration, despite the fact that sequential development in cities slowed.The report highlighted that metropolitan areas continued to witness a decline in offline gross sales as extra customers shifted in the direction of e-commerce. Fashionable commerce channels, nonetheless, confirmed indicators of revival. Sharang Pant, head of buyer success – FMCG at NielsenIQ India, was quoted by PTI as saying that the sector “continues to reveal resilience” with rural markets remaining the “cornerstone of quantity enlargement”, whereas e-commerce remained a “key development engine”, notably within the high eight metros.As per PTI, e-commerce’s share in FMCG gross sales rose by one proportion level throughout metros, though Q3 2025 noticed a slight easing in its quantity development. With inflation cooling, NielsenIQ expects consumption to remain optimistic, although the results of GST adjustments might play out over the following two quarters.The transition to GST 2.0 additionally quickly slowed development within the residence and private care (HPC) section, which incorporates soaps, shampoos, lotions, dental care, diapers and home items. Meals consumption held regular at 5.4 per cent, pushed by larger volumes in staples, whereas impulse and habit-led classes noticed declines. HPC volumes grew 5.5 per cent.Small producers continued to assist sector development with regular enlargement throughout meals and HPC classes, whereas bigger gamers skilled a slowdown in consumption, the report mentioned.