Sam Altman, CEO of OpenAI attends the annual Allen and Co. Solar Valley Media and Know-how Convention on the Solar Valley Resort in Solar Valley, Idaho, U.S., on July 8, 2025.
David A. Grogan | CNBC
OpenAI CEO Sam Altman stated on Friday that the factitious intelligence startup has lastly completed its first prototypes for {hardware} gadgets.
“Lastly, we’ve got the primary prototypes,” Altman stated in a video posted Monday by Emerson Collective, which invests in entrepreneurs. “I can not imagine how jaw dropping good the work is and the way thrilling it’s.”
Altman was talking in an on-stage dialogue with former Apple design chief Jony Ive and Laurene Powell Jobs, spouse of the late Apple co-founder and CEO Steve Jobs and president and founding father of Emerson Collective.
In Could, OpenAI acquired Ive’s startup, known as io, for $6.4 billion in fairness and introduced that it might make new AI gadgets. Ive took on design duties on the {hardware} undertaking. Since then, OpenAI and io have been comparatively quiet in regards to the undertaking.
Ive stated he expects to disclose the gadget in two years or much less. He stated that a lot of the event course of for brand new {hardware} is unpredictable.
“Particularly in massive corporations that worth predictability, leaders get actually uncomfortable with ambiguity,” Ive stated.
Altman declined to reply a query about what precisely OpenAI is constructing, however stated the corporate is focusing on a calmer “vibe” with its {hardware} versus smartphones, which he in comparison with strolling by Instances Sq..
“You possibly can then go for a vibe that isn’t like strolling by Instances Sq. and getting ran into and having all these items compete in your consideration,” Altman stated. “However, like, sitting in probably the most lovely cabin by a lake and within the mountains and form of simply having fun with the peace and calm.”
He stated a sensible AI gadget will have the ability to do issues for the person over lengthy durations of time, filter issues out and perceive when one thing is vital sufficient to inform the person. Altman added that the gadget will have the ability to “know all the things you have ever considered, learn, stated.”
OpenAI’s {hardware} plans are being intently watched by rivals and potential clients alike. Corporations together with Amazon, Google, and Meta have launched AI-oriented gadgets like sensible glasses and audio system, however none has been a sufficiently big hit to reshape the {hardware} business. Startups are additionally experimenting with new gadget sizes like pendants and concepts like giving AI bots a character.
A significant gadget launch from OpenAI, which has probably the most used chatbot with ChatGPT, might break the stalemate, and a profitable product might finally threaten Apple. The iPhone maker has but to launch an AI particular design, and the corporate has run into points with rolling out enhancements to Siri, its long-standing AI voice assistant. In March, Apple introduced that it was delaying Siri enhancements to 2026.
Final week, OpenAI stated it entered into an settlement with Foxconn, which manufactures many client electronics, together with for Apple. Nonetheless, the OpenAI take care of Foxconn is targeted on constructing AI infrastructure, and the businesses did not point out gadget manufacturing.
WATCH: OpenAI faucets Foxconn to construct AI {hardware} within the U.S.

