New Delhi:
The declare made by FMCG large Dabur that its vary of fruit drinks is made “100 per cent” from fruits violates guidelines and rules and can also be deceptive for the customers, the Meals Security and Requirements Authority of India (FSSAI) has knowledgeable the Delhi Excessive Courtroom.
The writ petition filed by Smita Singh, Assistant Director with the FSSAI dated April 22 (a duplicate of which is with IANS), challenged Dabur in opposition to the “100 per cent” declare stating that the juices include water and fruit concentrates. As well as, the time period “100 per cent” can also be not a recognised for meals merchandise.
“It’s respectfully submitted that any Meals Enterprise Operator (FBO) who seeks to label, promote, or market fruit juice merchandise utilizing the expression ‘100 per cent’ does so within the absence of any statutory authorisation and in clear violation of the regulatory framework prescribed below the Meals Security and Requirements Act, 2006 and the foundations and rules made thereunder,” the petition stated.
“The expression 100 per cent constitutes a numerical quantification quite than a qualitative descriptor,” it added.
The meals regulator, had, in June 2024 issued a notification directing FBOs to take away claims resembling “100 per cent fruit juices” from the label and commercial of fruit juices.
On the time, Dabur argued that the FSSAI’s directive was legally unsound and stems from a misunderstanding of the prevailing rules, in accordance with stories.
Within the petition, the FSSAI additionally cited the views of the scientific panel on Labelling and Claims/Commercials (SP-08) throughout its forty seventh and forty ninth conferences, on its three merchandise below Actual’s vary of fruit drinks — Blended Fruit Juice, Apple Juice, and Grape Juice.
“The 100 per cent declare is deceptive for the reason that ingredient listing clearly signifies addition of water and the combined fruit juice focus is 6.8 per cent together with the addition of pure flavouring substances,” as per the assembly inputs.
“The time period 100 per cent is just not outlined within the FSS Act 2006, Guidelines and rules,” it added.
The matter is reportedly pending earlier than the Delhi HC, and the subsequent date of listening to is July 7.
(Apart from the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)