Whatsapp New Characteristic: WhatsApp is testing a brand new characteristic that goals to restrict the variety of unread messages for customers who do not work together with a contact or enterprise chat. If an individual or enterprise repeatedly sends messages and you do not open them inside a sure time frame, WhatsApp will briefly cease messages from that sender from being delivered. This restrict might be mechanically reset as quickly because the consumer reads the previous unread messages.
Spam might be managed
This characteristic is being specifically ready to ban accounts sending spam and repeated messages. The brand new message cap restrict might be relevant to each private and enterprise messages. A WhatsApp spokesperson instructed TechCrunch that the typical consumer will not often attain this restrict. The corporate is at the moment experimenting with completely different cap numbers in order that it impacts solely spammers and people sending mass messages.
Rising downside of spam and bulk messaging
The corporate has been combating the issue of spam and bulk messaging for a very long time. Though WhatsApp had beforehand given customers the choice to unsubscribe from advertising messages for enterprise accounts, this didn’t utterly remove the issue.
The platform bans tens of millions of accounts each month. In accordance with reviews, within the first half of the 12 months 2025 alone, greater than 6.8 million accounts had been blocked attributable to being linked to rip-off facilities.
Check will begin quickly in lots of nations
This new auto-block characteristic might be launched for testing in lots of nations within the coming weeks. On the identical time, to extend consumer engagement, WhatsApp is engaged on one other interactive characteristic known as Standing Questions which might be like Instagram’s Query Sticker and is at the moment in improvement for Android customers.
Additionally learn: