Spotify has paid greater than $ 100 Million to Podcast Publishers and Creators Since January, The Firm Instructed The New York Instances’s Dealbook.
The payout is the results of a program launched in 2025 that opening up new rev the streams to eligible hosts. However additionally it is an try to attract extra creatures (and their audiences) to spotify, as the chance of video podcasting has pushed a lot of them to youtube.
Video has come to dominate podcasting. Greater than half of People over the age of 12 have watched a video podcast – however totally on youtube, based on an Edison Analysis Report From January. The service claims to succeed in 1 billion podcast customers each month, Making it the dominant platform for podcasts – a Media King And Kingmaker-And Leaving Ontime Audio-Solely Platforms Like Spotify and Apple Podcasts within the mud. (Spotify launched video podcasts in 2019.)
In contrast with YouTube, Spotify has turn into a podcast underdog, with about 170 million month-to-month podcast listeners amon its Complete Viewers of 675 Million. One indication of how far spottify has to go to catch as much as the highest participant: YouTube paid out Greater than $ 70 billion to creators and media firms from 2021 to 2024.
The corporate experiences earnings on tuesday and is predicted to make about 540 million euros in pretax revenue on 4.2 billion euros in gross sales, based on s & p Capital iq.
However spotify, which is listed on the brand new york inventory trade however is predicated in stockholm, Stays a Main Participant within the Trade Thanks in Half to its Expertise Roster – It Distributes and Sells Promoting for the most important Podcast within the World, “The Joe Rogan Expertise.” And it achieved its first full 12 months of profitability in 2024. (MR. Rogan’s Podcasts are additionally out there on YouTube.)
The brand new accomplice program goals to chip away at youtube’s dominance. Spotify Beforehand paid creets solely by sharing promoting revealed with them, very similar to youtube. Now it additionally additionally provides them incentives to add movies, with eligible creaters incomes extra cash based mostly on how a lot premium subscribers english with their movies.
The corporate is attempting to draw extra viewers. On the identical time that spottify introduced the partnership program in November, it introduced that paid subscribers in sure markets would not to stroll dynamic adverts in video podcasts. Video Consumption has alredy rising by greater than 40 % since January, based on specify.
The Query Now could be WHETHER Spotify Can Persuade Creators to Shift Priorities,
David cles, host of the horror fiction podcast “Simply creepy: scary tales,” stated he’s re-evaluating his “Dwelling platform” after his spottify Income Income Income Income. Final Quarter, Mr. Coles stated he obtained about $ 45,500 from Spotify. After becoming a member of the corporate’s new accomplice program, his Quarterly Spotify Earnings Rose to About $ 81,600.
This increment will be much more dramaatic for bigger exhibits and podcast firms, like ymh stickos, a comedy community with 2.1 million youtube subscribers that Propular Podcasts Together with ” Bears, 1 Cave. ” Whereas Declining to Share Actual Figures, YMH SAID Its Quarterly Spotify Income Extra Than Tripled after becoming a member of the accomplice Program.
Though Creators Emphasised that these are nonetheless early days, Alan Abdine, The Head of Promoting Income at YMH STUDIOS, Referred to as The New Fee Program “A Recreation-Changer” and “A really completely happy Shock.”