Seoul: South Korea was to implement a brand new set of synthetic intelligence (AI) rules subsequent month amid issues amongst startups and different companies that the great guidelines may stymie trade progress and burden smaller companies, trade sources stated on Sunday.
The AI framework act is scheduled to take impact on Jan. 22, 2026, calling for the institution of a nationwide AI committee, the formulation of a fundamental three-year AI plan and the imposition of security and transparency necessities, together with disclosure obligations for some AI methods, in keeping with the sources.
If applied as deliberate, South Korea would grow to be the world’s first nation to implement a complete AI regulatory framework, experiences Yonhap information company. The European Union was the primary to move AI-related laws, nevertheless it plans to use most of its guidelines beginning August, with some provisions anticipated to be delayed till 2027 amid mounting stress from companies and intensifying world competitors.
“Corporations might not have enough time to arrange for the brand new guidelines, because the enforcement decree is anticipated to be finalized solely shortly earlier than the legislation takes impact as a result of procedural necessities,” an official from the Korea Web Firms Affiliation stated. “This will probably be notably overwhelming for startups.”
A latest survey by Startup Alliance confirmed that 98 p.c of 101 native AI startups stated they haven’t established a response system to adjust to the brand new legislation. Of the respondents, 48.5 p.c stated they had been unfamiliar with the legislation and unprepared, whereas one other 48.5 p.c stated they had been conscious of it however ill-prepared.
“If the present implementation timeline is maintained, some corporations could also be compelled to abruptly change or droop companies after Jan. 22,” one other trade official stated. “If rules are too strict, corporations may have stronger incentives to launch companies abroad slightly than at dwelling,” he added.
Business watchers famous that such regulatory stress is believed to be one purpose a rising variety of South Korean AI startups are contemplating Japan, which has adopted a softer, voluntary governance strategy.
Significantly worrisome are the necessary watermarking guidelines that will require AI-generated content material to be labeled regardless of the necessity to curb deepfakes and different types of misuse, they stated.
“Even AI-generated contents usually contain lots of of individuals working to enhance high quality, however customers might flip away as soon as they’re labeled as ‘AI-generated,'” an official at an AI content material firm stated.
“There are additionally ambiguities within the labeling necessities, and I do not assume the views of those that totally perceive the content material creation trade and different related consultants have been totally mirrored,” he added.

