Relating to one of the best -selling smartphone in India, most individuals assume that both Samsung or costly iPhones. However you’ll be stunned to know that within the final three months of the 12 months 2024, Vivo has turn out to be one of the best promoting cellphone in India, leaving each of them behind.
Sure, in keeping with the most recent report of Cybermedia Analysis, Vivo turned India’s #1 smartphone model, which offered essentially the most mobiles in the entire nation. The market share of this cellphone was 18%, whereas one of the best -selling cellphone Xiaomi received 15.2% and Samsung needed to be content material with the third quantity, which had 15.1% shares.
Not solely this, Apple additionally entered the highest 5 for the primary time and was at quantity 4 with 11% shares. The large motive for this was the low cost on iPhones and large demand of the model among the many folks.
Individuals are actually shopping for costly telephones
An attention-grabbing development was seen in 2024, now persons are shopping for extra premium i.e. costly telephones than earlier than. In response to this report, there was an enormous bounce in gross sales of smartphones of greater than Rs 50,000 within the final one 12 months. Even the gross sales of 5G smartphones lower than 10,000 have elevated as much as 80% development.
Samsung was the highest model, however …
Samsung was the most important model within the 12 months -round figures, however gross sales of its funds cellphone section (₹ 7,000 – ₹ 25,000) have fallen by 7%. It’s clear from this that the folks of India are actually preferring to get a feature-pack premium cellphone as a substitute of low-cost telephones.
The period of function cellphone is outdated
Now persons are shopping for function telephones of manufacturers like Nokia, Lava and Jio. Gross sales of 2G function cellphone have fallen by 22% and 4G function cellphone gross sales have fallen to 59%. That’s, now most individuals are shifting in the direction of the smartphone.
Who forward within the premium cellphone race?
Samsung leads within the premium section above ₹ 25,000, which has 28% market share. After this, Apple is with 25%, and Vivo has additionally made its presence right here with 15% shares. Vivo was additionally on the forefront of gross sales of 5G smartphones.
New and small manufacturers are additionally exhibiting power
Motorola gross sales elevated by 48% and Oppo gross sales noticed a 33% bounce. However essentially the most stunning identify was Nothing. The sale of this model noticed an incredible development of 800%, and its Nothing 2A cellphone offered.
On the identical time, manufacturers like Infinix and Tecno didn’t get a lot success this 12 months.