New Delhi: India’s smartphone market continued its restoration within the July–September quarter of 2025, rising 5 per cent year-on-year (YoY) by quantity and 18 per cent by worth — its highest-ever quarterly worth, a brand new report confirmed on Monday. The expansion was fueled by sturdy festive demand, enticing reductions, and rising curiosity in premium telephones, in keeping with Counterpoint Analysis.
Analysts mentioned the market’s focus is shifting from quantity progress to worth progress, as extra shoppers improve to higher-end smartphones.
Retail inflation has eased and client confidence has improved, whereas simple financing choices and enticing trade-in presents have inspired extra patrons to spend on premium gadgets.
Senior Analyst Prachir Singh from Counterpoint Analysis mentioned that higher family liquidity and festive optimism supported sturdy gross sales in the course of the quarter.
“Softer rates of interest and straightforward financing choices additional fueled upgrade-driven demand, encouraging manufacturers to replenish early. OEMs rolled out aggressive reductions and EMI presents on older fashions, successfully attracting value-conscious patrons,” he mentioned.
The premium smartphone phase, which incorporates gadgets priced above Rs 30,000, noticed the quickest progress — up 29 per cent YoY in shipments.
This helped the general market worth develop 18 per cent YoY, whereas the typical promoting value (ASP) rose 13 per cent.
Apple led the premium market with a 28 per cent worth share, pushed by sturdy demand for its iPhone 16 and 15 collection.
The newly launched iPhone 17 collection additionally acquired a robust response, with early demand exceeding that of earlier fashions.
Samsung adopted with a 23 per cent worth share, supported by its Galaxy S and A collection and report gross sales of its foldable telephones.
On the cargo facet, vivo (excluding iQOO) emerged as the highest smartphone model in India with a 20 per cent market share, powered by its in depth offline presence and profitable T-series fashions.
Samsung ranked second with a 13 per cent share, whereas OPPO (excluding OnePlus) gained floor by a wider product vary and stronger retail partnerships.
In a serious milestone, Apple entered India’s high 5 smartphone manufacturers by quantity for the primary time, making India the third-largest iPhone market on this planet.
The iPhone 16 was essentially the most shipped machine within the nation for the second quarter in a row.
Analysts famous that Apple’s rising retail presence, simple financing choices, and robust model enchantment have made its telephones extra accessible to Indian shoppers, even in smaller cities.