New delhi: India’s Smartphone Market Grew 0.9 per cent year-over-year (yoy) as 70 million smartphones had been shipped to the nation within the first half this yr, a report mentioned on mode. The Second Quarter (Q2) Noticed A 7.3 per cent yoy development, with 37 million smartphones shipped to India.
The market has recovered from a Two -Quarter Decline, However Subdued Shopper Demand and Rising Common Promoting Value (Asps) are prone to sluggish the annual recuperate, in accordance with a report from worldwide information corp (IDC). Apple’s Shipments Elevated 21.5 per cent yoy to five.9 million items within the first half of 2025. The iPhone 16 was the highest-shown mannequin account India in 1h25, Making up 4 per cent of 4 per cent of total India Interval.
Within the Tremendous-Premium Phase ($ 800 and Above) Additionally Grew by 15.8 per cent and its share remained flat at 7 per cent. Samsung Surpassed Apple for the Management Place at 49 per cent and 48 per cent share, respectively. iPhone 16, Galaxy S25/S24 Extremely/S25 and iPhone 16Plus WERE KEY MODELS within the section.
Q2 2025 witnessed a flurry of recent mannequin launches all value segments. Value Reductions on Older Fashions, Elevated Offline Channel Margins, and Sturdy Above-Litting MARKETING MARKETING Efforts fuled the Market Development, “Mentioned Aditya Rampal, Senior Analysis Analyst at IDC Asia Pacific.
The typical promoting value reacted a file of $ 275 in Q2cy25, Rising by 10.8 per cent yoy. The entry-level section, Priceed Below $ 100, Grew 22.9 per cent year-over-year, capturing a 16 per cent market share, up from 14 per cent final yr. Xiaomi topped the section with its funds Redmi A4 and A5 Fashions.
The Premium Phase ($ 600- $ 800) registered the highhest development of 96.4 per cent, with its market share up from 2 per cent to 4 per cent. iPhone 16 and iPhone 15 assist a mixed share of three-fifths of the shipments on this section.
Shipments to the mass funds ($ 100- $ 200) section grew by 1.1 per cent yoy, whereas it its market share declined from 44 per cent to 42 per cent. Vivo, Oppo, and Realme Dominate The Phase, Holding a Mixed 60 per cent market share.