New Delhi: India’s analysis and insights business is anticipated to maintain roughly 10 per cent progress in FY26, after touching Rs 29,008 crore in FY25, up 10.9 per cent year-on-year (YoY), a report stated on Monday. The report from the Market Analysis Society of India stated the sector is anticipated to succeed in about Rs 32,500 crore as worldwide demand for built-in perception supply and AI for deeper evaluation rises.
“Development shall be pushed by rising worldwide demand for built-in perception supply, as purchasers more and more search to synthesize various information sources, leverage AI for deeper evaluation, and entry quicker, extra tailor-made intelligence,” the report stated.
The expansion in 2025 indicators a transition in the direction of a extra mature and diversified analysis and perception market, characterised by broader entry to analytics providers and evolving traits in manufacturing and client demand.
“The shift from conventional information supply to built-in, AI‑enabled insights helps companies act with velocity and precision. Trying forward, we anticipate the business to evolve in the direction of deeper adoption of superior analytics and agentic AI, enabling India to guide in delivering actionable strategic intelligence on the worldwide stage,” stated Nitin Kamat, Chief Development & Partnerships Officer, TAM Media Analysis and President at Market Analysis Society of India.
The report stated analytics remained the biggest and quickest‑rising phase in FY25, accounting for practically 60 per cent of the market and increasing 14 per cent, with over 90 per cent of demand pushed by worldwide purchasers.
Elevated adoption of predictive modelling, buyer lifetime worth evaluation, and econometrics drove the expansion. “Whereas conventional providers like social media and net analytics have matured, digital platforms, cloud infrastructure, and AI-driven options now allow better scalability, with Agentic AI powering autonomous, real-time insights and steady optimization,” the report famous.
Customized market analysis grew 8 per cent, whereas syndicated analysis surged 6 per cent, the report stated, noting challenges in media measurement, as conventional tv metrics face strain amid accelerating adoption of digital and streaming platforms.