The recognition of Apple Watch has seen a decline this time. Within the 12 months 2024, the sale of Apple Watch has decreased by about 20%. This data has been revealed from the brand new report of market analysis firm Counterpoint. Tell us that within the 12 months 2023, gross sales fell by about 10%.
In keeping with the report, there are a lot of main causes behind this decline of Apple. Crucial factor is that no particular modifications have been made within the new Apple Watch fashions. Attributable to this, individuals’s curiosity in them has diminished. Particularly Apple Watch Sequence 10 ($ 399) didn’t get a lot response in markets like America, as a result of now the shoppers there don’t wish to spend a lot on smartwatch.
On the similar time, the gross sales of smartwatch of corporations like Huawei and Xiaomi have elevated in comparison with Apple. That’s, the remainder of the manufacturers are doing higher than Apple right now.
Upcoming fashions might be costly
One other massive cause is the issue of tariff (payment) between America and Vietnam. Most of Apple’s watches come to America from Vietnam. If there isn’t any low cost on tariffs, then the worth of those watches in America can enhance additional. An APPLE analyst mentioned that the shopper should bear the burden of those elevated costs.
Development nonetheless in some locations
Nevertheless, regardless of the decline in the entire world, the gross sales of Apple Watch have elevated in two locations. India, the place individuals nonetheless stay . Youngsters’s smartwatch, which was the one rising phase in 2024.
What’s the resolution?
Counterpoint believes that if Apple has to extend the sale of its smartwatch once more, it should deliver some new modifications in his Watch SE and Watch Extremely fashions. Additionally, in design and options, one thing new needs to be introduced that may appeal to prospects once more.
Whereas the smartwatch market is shifting ahead on one facet, this 12 months was not particular for Apple. Now it needs to be seen what new steps the corporate takes additional. Do you additionally use Apple Watch or choose the smartwatch of one other model?