In keeping with IDC’s Worldwide Smartphone Market Tracker report, firms like Samsung, Apple, Xiaomi, Transion and Vivo have maintained a robust maintain in the marketplace on this quarter. However this time Samsung was on the forefront of the race, leaving all different manufacturers behind.

The report says that the largest purpose for the expansion within the smartphone market is the arrival of Synthetic Intelligence (AI) in finances telephones. Now such options which have been earlier out there solely in costly premium smartphones at the moment are out there in inexpensive units additionally. That is the rationale why the demand for telephones with AI options has elevated tremendously amongst frequent customers.

Samsung’s market share has now reached 18.4%. The corporate has considerably elevated its shipments in comparison with final yr. Whereas 5.77 crore items have been shipped within the third quarter of 2024, this determine elevated to six.14 crore items in the identical interval of 2025. Premium AI-powered telephones like Galaxy Z Fold 7 and Z Flip 7 have contributed considerably to this progress. The efficiency and good options of those fashions have impressed the customers rather a lot.

Apple stood on the second place, which recorded cargo of about 5.87 crore items on this quarter. There was a surge in gross sales after the launch of iPhone 17 sequence, however attributable to Samsung’s robust maintain, the corporate needed to undergo some losses. Nonetheless, Apple is getting ready to additional improve the gross sales of its new iPhone 17 lineup within the coming months.

Xiaomi secured the third place with a market share of 13.5%. Whereas Transion was included within the top-5 with 9% share and Vivo with 8.9% share. These firms have adopted an aggressive technique within the mid-range section and have registered large progress by providing their AI-enabled smartphones in rising markets.

IDC estimates that Synthetic Intelligence will determine the route and tempo of the smartphone business sooner or later. Firms at the moment are giving precedence to AI integration in each worth section in order that customers can get a wise, superior and value-for-money expertise. It may be stated that AI has utterly modified the sport of the smartphone business.
Revealed at : 18 Oct 2025 10:33 AM (IST)

