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In keeping with IDC’s Worldwide Smartphone Market Tracker report, firms like Samsung, Apple, Xiaomi, Transion and Vivo have maintained a robust maintain in the marketplace on this quarter. However this time Samsung was on the forefront of the race, leaving all different manufacturers behind.

The report says that the biggest reason for the growth in the smartphone market is the arrival of Artificial Intelligence (AI) in budget phones. Now such features which were earlier available only in expensive premium smartphones are now available in affordable devices also. This is the reason why the demand for phones with AI features has increased tremendously among common consumers.

The report says that the largest purpose for the expansion within the smartphone market is the arrival of Synthetic Intelligence (AI) in finances telephones. Now such options which have been earlier out there solely in costly premium smartphones at the moment are out there in inexpensive units additionally. That is the rationale why the demand for telephones with AI options has elevated tremendously amongst frequent customers.

Samsung's market share has now reached 18.4%. The company has significantly increased its shipments compared to last year. While 5.77 crore units were shipped in the third quarter of 2024, this figure increased to 6.14 crore units in the same period of 2025. Premium AI-powered phones like Galaxy Z Fold 7 and Z Flip 7 have contributed significantly to this growth. The performance and smart features of these models have impressed the users a lot.

Samsung’s market share has now reached 18.4%. The corporate has considerably elevated its shipments in comparison with final yr. Whereas 5.77 crore items have been shipped within the third quarter of 2024, this determine elevated to six.14 crore items in the identical interval of 2025. Premium AI-powered telephones like Galaxy Z Fold 7 and Z Flip 7 have contributed considerably to this progress. The efficiency and good options of those fashions have impressed the customers rather a lot.

Apple stood at the second position, which recorded shipment of about 5.87 crore units in this quarter. There has been a surge in sales after the launch of iPhone 17 series, but due to Samsung's strong hold, the company had to suffer some losses. Nevertheless, Apple is preparing to further increase the sales of its new iPhone 17 lineup in the coming months.

Apple stood on the second place, which recorded cargo of about 5.87 crore items on this quarter. There was a surge in gross sales after the launch of iPhone 17 sequence, however attributable to Samsung’s robust maintain, the corporate needed to undergo some losses. Nonetheless, Apple is getting ready to additional improve the gross sales of its new iPhone 17 lineup within the coming months.

Xiaomi secured the third position with a market share of 13.5%. Whereas Transion was included in the top-5 with 9% share and Vivo with 8.9% share. These companies have adopted an aggressive strategy in the mid-range segment and have registered tremendous growth by offering their AI-enabled smartphones in emerging markets.

Xiaomi secured the third place with a market share of 13.5%. Whereas Transion was included within the top-5 with 9% share and Vivo with 8.9% share. These firms have adopted an aggressive technique within the mid-range section and have registered large progress by providing their AI-enabled smartphones in rising markets.

IDC estimates that Artificial Intelligence will decide the direction and pace of the smartphone industry in the future. Companies are now giving priority to AI integration in every price segment so that users can get a smart, advanced and value-for-money experience. It can be said that AI has completely changed the game of the smartphone industry.

IDC estimates that Synthetic Intelligence will determine the route and tempo of the smartphone business sooner or later. Firms at the moment are giving precedence to AI integration in each worth section in order that customers can get a wise, superior and value-for-money expertise. It may be stated that AI has utterly modified the sport of the smartphone business.

Revealed at : 18 Oct 2025 10:33 AM (IST)