Former India Skipper Mahendra Singh Dhoni, Revered as A lot for his metal calm as for his cricketing genius, has taken a Main step to leangally personal the moniker that has been synnymeous along with his IDENYMOS along with his IDENYMOS along with his IDENYMOS Captain CoolOn June 5, Dhoni, By means of His Lengthy-Time Administration Agency Rithi Sports activities Administration Pvt. Ltd., filed a trademark software for the nickname, setting the stage for a strategic model growth.
The time period “Captain Cool” has lengthy echoed in cricketing circles, used to focus on dhoni’s poise in stress in stress in stress in pressure-courser moms Now, with the trademark transfer, dhoni is aiming to lock down unique rights to a title that has been outlined his public persona for over a decade.
MS Dhoni has utilized a Trademark Utility for the Mark “Captain Cool”.
Gazab !! pic.twitter.com/v53pdrol9j
– w (@sone_do_mujhe) June 30, 2025
What’s in a Trademark? An entire lot of enterprise
This is not only a sentimental transfer – it is good enterprise. The trademark may Pave the best way for a broader merchandising and digital technique, probably spanning attire traces, equipment, and even branded digital experiences.
Emblems provide public Figures Like Dhoni a Protecting Shild Round Their Model Identification. From Attire to Endersments and Future Enterprise Ventures, this Transfer ENSURERERES DONI RETAINS FULL Authorized Management Over How the “Captain Cool” Identification is Used – And Monetise.
A World Playbook: Athletes Turning Names Into Empires
This playbook isn’t new. Dhoni joins a League of World Sports activities ICONS who Turned Their Identities Into Industrial Empires By means of Trademarking.
Cristiano Ronaldo Famously Secured Rights to “CR7,” Now a thriving label masking clothes, fragrances, and even hospitality. Usain bolt trademarked his unmistakable ‘Lightning bolt’ Pose, Whereas Tennis Nice Serena Williams Holds Emblems on Her Identify and Brand, Brand, Strenching Her Ventures Cross Trend and Enterprise.
Emblems also can assist Athletes Earn Cash Even After They Retire. Michael Jordan’s Enduring Income Stream By means of the “Air Jordan” Model. The sameound out be True for Dhoni – Whether or not He Envisions A Sports activities Academy, Way of life Model, Or Digital Ventures, Locking in “Captain Cool” ENSURERERERES HESURERERES HENASURERES HENISURERES he
Cool, Calm… and Commercially Intelligent
Whereas Dhoni has typically let his bat do the speaking, this transfer indicators a deliberate shift towed defending and leveraging his legacy within the enterprise world. If the trademark is granted, one among India’s most beloved cricketing titles May Quickly Be Off-Limits to Anybody Else.
And that might be becoming – as a result of there’s solely ever been one Captain Cool,