Kerala | Free Uber rides, halwa; steps taken by EC to show voting by youth in Kerala into celebration
Free Uber rides, halwa and rice flour at ₹1 might sound like an commercial to draw clients to a retailer, however are literally initiatives by the EC to encourage younger electors to vote within the Meeting polls within the state on April 9, by turning the train right into a celebration, slightly than a tedious exercise.
The in depth measures to draw younger voters to polling cubicles additionally embody attainable reductions by espresso homes like Starbucks and Cafe Espresso Day, optimistic messages by meals and grocery supply providers like Blinkit, Swiggy, Zomato and Domino’s in addition to the usage of AI-videos, reels, competitions and a ‘gen-z anthem’ that was just lately launched by Chief Election Commissioner Gyanesh Kumar.
“All people needs to do one thing, so we’ll see how they arrive out with their progressive methods. If they arrive and do one thing, that’s good. A optimistic message will come out and it’d have an impact,” Kerala Chief Electoral Officer Rathan U Kelkar mentioned in an interview to PTI.
PTI