An Apple iPhone has as soon as once more claimed the worldwide high spot, underlining its dominance at the same time as Samsung and Xiaomi compete aggressively throughout value segments on the earth’s largest smartphone markets.Apple’s iPhone 16 has emerged because the world’s best-selling smartphone, extending its lead for a second consecutive quarter and reinforcing the corporate’s grip on the premium phase.Information from Counterpoint Analysis reveals the system not solely topped international gross sales charts in Q2 2025 but in addition maintained a transparent hole over its closest siblings — the iPhone 16 Professional Max and iPhone 16 Professional — which took the second and third spots respectively. Collectively, these three fashions spotlight Apple’s continued capacity to dominate the high-end market whereas capturing a major share of total international shipments, as per the report by Counterpoint. What stands out is that Apple’s success is just not restricted to mature markets. Sturdy demand from areas corresponding to Japan and India has performed a vital position in pushing the bottom iPhone 16 to the highest. Aggressive pricing methods, mixed with incremental upgrades like improved efficiency and show options, seem to have broadened its attraction past conventional premium consumers, claims the report by Counterpoint. A notable addition to the record is the iPhone 16e which was launched final yr and touted as essentially the most inexpensive iPhone. The iPhone 16e was changed earlier this yr by the iPhone 17e. With its ‘e’ fashions, Apple presents a toned-down model of the ‘flagship’ iPhone units. Samsung, in the meantime, stays the strongest challenger, notably within the mid-range phase. Fashions just like the Samsung Galaxy A16 5G and Samsung Galaxy A06 4G have secured positions within the high 10, pushed largely by demand in rising markets. These units supply a stability of affordability and options, serving to Samsung keep quantity management at the same time as Apple dominates worth, famous the report by Counterpoint. On the increased finish, Samsung’s Galaxy S25 Extremely continues to carry out steadily, supported by aggressive advertising and marketing round AI options and premium capabilities. Nonetheless, it has not been capable of match Apple’s scale within the flagship class.Xiaomi has a extra restricted presence, with the Redmi 14C 4G being the one mannequin from the model within the international high 10. Its efficiency is basically concentrated in price-sensitive areas corresponding to Latin America, the Center East and Africa, the place affordability stays the important thing driver.Total, the highest 10 smartphones accounted for practically 1 / 4 of worldwide shipments throughout the quarter, indicating a focus of demand round a comparatively small set of fashions. Inside this, Apple’s lineup alone secured a number of spots, underscoring the model’s enduring pull regardless of intensifying competitors.