Lululemon CEO Calvin McDonald to depart in January as retailer struggles to compete, woo buyers


Lululemon introduced Thursday its CEO Calvin McDonald will step down efficient Jan. 31 following greater than a yr of underperformance on the athleisure firm. 

The corporate’s board of administrators is working with a “main government search agency” to determine its subsequent CEO, it mentioned in a information launch. McDonald will keep on as a senior advisor by March 31. 

“The timing is correct for a change,” McDonald mentioned on a name with analysts, “I’ve described being CEO of Lululemon as my dream job. It really has lived as much as each expectation and given me the chance of a lifetime.”

Lululemon’s CFO Meghan Frank and Chief Business Officer André Maestrini will function interim co-CEOs throughout the search course of. The corporate’s board chair Marti Morfitt may even tackle the expanded function of government chair. In an announcement, she mentioned the corporate has a powerful basis in place however wants a brand new chief that may information it by a transition.

“As we glance to the longer term, the Board is concentrated on figuring out a frontrunner with a monitor file of driving corporations by intervals of development and transformation to information the corporate’s subsequent chapter of success,” mentioned Morfitt.

Shares rose about 10% in prolonged buying and selling.

The management change follows greater than a yr of underperformance at Lululemon and requires change from its founder and its largest unbiased shareholder Chip Wilson. Two months in the past, he took out a full web page advert within the Wall Road Journal saying the corporate is “in a nosedive” and it wanted to “cease chasing Wall Road on the expense of consumers.” 

Lululemon introduced McDonald’s departure on the identical day it posted fiscal third-quarter earnings and one other spherical of weak steering. 

Here is how the corporate did in contrast with what Wall Road was anticipating, primarily based on a survey of analysts by LSEG:

  • Earnings per share: $2.59 vs. $2.25 anticipated
  • Income: $2.57 billion vs. $2.48 billion anticipated

The corporate’s reported internet revenue for the three-month interval that ended Nov. 2 was $306.84 million, or $2.59 per share, in contrast with $351.87 million, or $2.87 per share, a yr earlier. 

Gross sales rose to $2.57 billion, up from $2.40 billion a yr earlier. 

For Lululemon’s present quarter, McDonald mentioned the corporate is “inspired” by its early efficiency thus far this vacation season — although steering fell wanting Wall Road estimates. It anticipates gross sales might be between $3.50 billion and $3.59 billion, largely beneath expectations of $3.60 billion, in line with LSEG. 

It is anticipating earnings per share to be between $4.66 and $4.76, effectively wanting expectations of $5.03, in line with LSEG. 

Within the earlier two quarters, Lululemon lower its full-year steering. On Thursday, greater than a month into the ultimate quarter of the yr, it raised its full-year expectations.

It now anticipates gross sales might be between $10.96 billion and $11.05 billion, consistent with expectations on the low finish, in line with LSEG. It expects earnings per share to be between $12.92 and $13.02, roughly consistent with estimates of about $13, in line with LSEG.

The corporate noticed sturdy demand throughout its Thanksgiving weekend, which allowed it to clear by stale stock at a reduction, mentioned McDonald.

“I additionally need to acknowledge we have seen tendencies gradual a bit since Thanksgiving, which we have taken under consideration in our This fall steering,” mentioned McDonald. “Nonetheless, regardless of this, we count on income tendencies within the U.S. and This fall to be modestly improved relative to Q3.”

Lululemon’s enterprise has been below stress during the last yr because it navigates the influence of tariffs, a shaky U.S. shopper and a product assortment that is didn’t wow buyers in the identical approach it as soon as did. It is also dealing with steep competitors within the athleisure area from upstarts like Vuori and Alo Yoga in addition to a change in shopper preferences. As an alternative of yoga pants, as of late many consumers are reaching for denim. 

To drive development and attain a wider viewers, Lululemon has been working to increase its enterprise internationally and provide buyers a wider assortment. As an alternative of simply exercise gear, Lululemon has expanded into footwear, outerwear like coats and jackets and informal pants that may be worn at work. 

The corporate’s total enterprise is rising, however the enlargement has largely come from its worldwide enterprise and new retailer openings. Its largest market, the Americas, has been declining. 

Through the quarter, income within the Americas decreased 2%, with comparable gross sales down 5%, whereas worldwide gross sales jumped 33%. Comparable gross sales overseas elevated 18%.

Lululemon can be being hit by the finish of the de minimis exemption, which allowed low worth packages to enter the U.S. obligation free, a bit extra acutely than its friends. 

In September, it mentioned it expects tariffs to hit its full yr income by $240 million and most of these prices will come from the de minimis exemption ending. Following progress with vendor negotiations and different mitigation efforts, it now expects tariffs to cut back its income by $210 million.