Three years because the arrival of OpenAI‘s ChatGPT, extra units that includes generative AI expertise have hit the market in time for the 2025 vacation buying season, with many providing offers for Black Friday.
Consumers can choose from extra superior sensible glasses, sensible audio system with genAI and a pendant AI buddy that acts as a confidant.
These newest gizmos come from megacaps like Amazon, Alphabet and Meta and smaller gamers like Buddy and Plaud.
Regardless of the arrival of this new wave of merchandise, critiques for lots of the units are blended, and nothing has separated itself as a transparent chief of the pack.
That is partly as a result of a lot of the spending on synthetic intelligence has been centered on different issues.
Since ChatGPT was launched in late 2022, the majority of the tech trade has reoriented itself to prioritize constructing out giant language fashions in a race to succeed in synthetic common intelligence, or AI with the capabilities which can be on par with, or surpass, people.
Up to now, a lot of the event in Silicon Valley has centered on AI apps, together with chatbots like Anthropic’s Claude, picture mills like Google’s Nano Banana or feeds for AI-generated short-form movies like OpenAI’s Sora. All issues individuals can entry on their current smartphones with out a spiffy new gadget.
However the world of AI {hardware} is rising quick.
When you’re out there for the newest AI units, this is what’s accessible to snag this vacation season.
Daniel Rausch, vice chairman of Alexa and Echo, broadcasts the Echo Studio and Echo Dot Max throughout an Amazon occasion showcasing new merchandise in New York Metropolis, U.S., September 30, 2025.
Kylie Cooper | Reuters
Alexa+ Echo audio system
Amazon needs to verify its Alexa voice assistant and Echo sensible audio system do not get left behind within the period of genAI.
The corporate unveiled Alexa+ in February, promising a wiser, extra conversational and customized model of its 11-year-old digital assistant. In September, it adopted up with a brand new set of Echo audio system and shows, that are the primary units to come back with Alexa+ out of the field.
The lineup features a $100 Echo Dot Max, $180 Echo Present, $220 Echo Studio and $220 Echo Present 11.
The Echo Dot Max is an entry-level, all-purpose sensible speaker, whereas the Echo Studio is bigger, pricier and gives higher sound high quality. The principle distinction between Amazon’s sensible shows, the Echo Present 8 and Echo Present 11, is the touchscreen dimension.
The entire units have improved sensors, audio system and microphones.
Amazon is providing 11% off the price of the Echo Present 11 and 10% off the Echo Dot Max as a part of its Black Friday promotions.
With the upgrades, Amazon is aiming to have customers interact extra typically with the units than their predecessors. Shoppers often complained that Alexa had grown outdated whereas the Echo units supplied little utility past setting timers, spouting climate forecasts, taking part in music and controlling sensible residence equipment, like turning lights on and off.
Amazon’s latest Alexa advert tries to color a distinct image.
Comic Pete Davidson strolls via his kitchen when an Alexa-equipped Echo Present broadcasts, unprompted, that the “Espresso’s on, and your Uber is on its means.” Davidson then casually banters backwards and forwards with Alexa about his most well-liked nickname.
The interplay is supposed to showcase just a few of Alexa+’s greatest promoting factors — customers do not must repeat a so-called “wake phrase” after each command, permitting the dialog to circulate extra naturally.
The units also can now connect with exterior companies to take actions on customers’ behalf. As of now, Alexa+ can e book an Uber or OpenTable reservation, generate a tune through Suno, plan a visit via Fodor’s, schedule a repairman go to and buy live performance tickets via Ticketmaster. Amazon has mentioned it expects so as to add extra capabilities quickly.
Alexa+ is not but accessible to most of the people. Shoppers have to attend to obtain Early Entry or buy a brand new Echo mannequin to make use of it.
Amazon is providing Alexa+ free of charge to customers with Early Entry, however sooner or later, the corporate will start charging non-Prime members $19.99 a month for the service.
The corporate can also be making strikes in wearables.
Amazon in July introduced plans to amass AI firm Bee for an undisclosed quantity, indicating that it may have extra {hardware} infused with the expertise within the works. Bee is thought for its $50 wristband that makes use of AI and microphones to hearken to and analyze conversations, then present to-do lists, summaries and reminders for on a regular basis duties.
— Annie Palmer
An individual holds Google Pixel 10, Pixel 10 Professional and Pixel 10 Professional Fold cellphones in the course of the ‘Made by Google’ occasion, organised to introduce the newest additions to Google’s Pixel portfolio of units, in Brooklyn, New York, U.S., August 20, 2025.
Brendan McDermid | Reuters
Google’s AI-powered Pixel 10 collection
Though the Gemini-powered Google Residence Speaker will not roll out till the spring, Alphabet did ship some generative AI tech this 12 months.
Launched in August, the Pixel 10 smartphones completely combine Google’s AI into a number of options, reminiscent of reside translation, text-based photograph modifying and the built-in Gemini assistant.
The baseline Pixel 10 begins at $799, whereas the Professional lineup consists of the $999 Pixel 10 Professional, the $1,199 Pixel Professional XL and the $1,799 Pixel 10 Professional Fold. The Professional line gives the next high quality digicam and show, in addition to extra video options.
Among the many AI merchandise is “Magic Cue,” which connects information throughout totally different apps to floor related data and recommend useful actions. For instance, if a person receives a message asking a few dinner reservation’s location, Magic Cue can discover the reply from the calendar app.
For snapping photos, Google offers an AI “Digicam Coach,” which scans the scene of a photograph and gives suggestions about framing, lighting and different strategies to enhance the picture.
The Pixel 10 Professional telephones include a one-year subscription to Google’s “AI Professional” plan, which generally prices $19 per 30 days and gives a number of AI instruments, together with writing assistant NotebookLM and video generator Veo 3.
All of the Pixel 10 fashions are at present on sale for $200 to $300 off till Dec. 6, aside from the Pixel 10 Professional Fold, which has a $300 markdown till Dec. 2, the corporate mentioned.
— Jaures Yip
The Meta Ray-Ban Show AI glasses at Meta headquarters in Menlo Park, California, US, on Tuesday, Sept. 16, 2025.
David Paul Morris | Bloomberg | Getty Pictures
Meta’s AI-infused Ray-Ban sensible glasses
Meta’s partnership with eyewear large EssilorLuxottica, initially inked in 2019, has spawned a shock hit within the Ray-Ban Meta sensible glasses that each corporations are eager to boast about.
With the Meta AI digital assistant, customers can command the camera-equipped glasses to take images, play tunes and to reply questions on close by landmarks.
In September, the 2 corporations debuted the newest model of the glasses, dubbed Ray-Ban Meta (Gen 2).
The brand new mannequin has double the battery lifetime of its predecessor and an improved digicam. It prices $379, which is $80 than the prior model.
Meta and Luxottica this 12 months additionally launched two sensible glasses geared toward athletes beneath the Oakley model.
The $399 Oakley Meta HSTN glasses are pitched towards informal athletes who need to take images whereas taking part in sports activities like golf, whereas the $499 Oakley Meta Vanguard sensible glasses are geared towards the action-sports crowd, like skiers.
The Vanguard glasses function a flashier wraparound design and two buttons on the frames’ underside that lets helmet-wearing athletes simply take images and movies and carry out different actions.
For these prepared to spend huge cash and check new expertise, Meta and Luxottica additionally rolled out the $799 Meta Ray-Ban Show glasses in September.
They’re the primary glasses Meta sells to the general public that embody a show, albeit a small one, in simply one of many lenses. The show is meant to point out customers small bits of data, like navigation instructions. The glasses additionally embody a wristband that makes use of neural expertise so customers can command the system with gestures like rotating one’s fingers to regulate quantity.
Shopping for the $799 glasses, although, just isn’t simple.
Meta requires that individuals sign-up for in-person demos at shops like Finest Purchase and LensCrafters earlier than shopping for the product, and the corporate warns that “availability varies by retailer, so you could not be capable to buy a pair instantly after your demo.”
Early critiques for the show glasses have been blended.
Some reviewers have praised the system’s coloration show, digicam and revolutionary wristband. Nonetheless, others have criticized its excessive worth and have mentioned its lack of apps restrict performance.
Meta is at present providing just a few Black Friday and Cyber Monday offers for a few of its numerous AI-powered sensible glasses that may final till Dec. 1.
Individuals can save 20% on all variations of the Ray-Ban Meta (Gen 1) at Finest Purchase, Goal, Amazon and in addition at Meta’s web site and the Ray-Ban web site and shops. Meta can also be providing 20% off the price of prescription lenses for individuals who purchase the Ray-Ban Meta (Gen 2) and Oakley Meta HSTN glasses from its web site.
— Jonathan Vanian
Buddy AI Pendant
Supply: Buddy
The AI buddy you put on round as a pendant
Most AI chatbots need to make the person extra productive. The makers of this sensible pendant need AI to be your buddy.
Customers put on Buddy, because the product is aptly known as, round their necks whereas the $129 system listens to the conversations taking place round it.
Buddy’s chatbot is powered by Google Gemini, and it gives commentary on the person’s dialog and life. These feedback seem as notifications via the system’s corresponding smartphone app.
For instance, when one reviewer performed a brand new Taylor Swift tune for her AI buddy, the system commented via a notification that it did not “assume it is dangerous in any respect” and “fairly typical for pop.”
The system is on the heart of the societal debate concerning the rise of AI.
Buddy plastered a subway station in New York this fall with advertisements that urged that the pendant was higher than an actual buddy, promising that it “won’t ever bail on our dinner plans.”
The posters had been instantly defaced with messages like “AI would not care for those who lived or died.”
These eager to expertise what it is wish to put on round an AI buddy ought to place orders swiftly.
The corporate’s web site at present says models will probably be delivery “Winter 2025/26,” however Buddy founder Avi Schiffmann instructed CNBC that units ordered early sufficient will ship earlier than Christmas.
— Kif Leswing
Plaud, the AI recorder
The Plaud Notice appears extra like a bank card than a voice recorder, however it’s an excellent buy for any word taker who needs to seize conferences, lectures or any dictation.
With over 30 hours of recording time and battery that final 60 days on standby, the slim system can produce transcriptions in 112 languages. The transcriptions embody tags for every speaker on the audio.
The recorder’s companion app is powered by OpenAI’s GPT-5, Anthropic’s Claude Sonnet 4 and Google’s Gemini 2.5 Professional. The app makes use of these AI fashions to generate detailed summaries and notes. Customers can choose from over 3,000 abstract templates, reminiscent of cellphone Q&As or seminar notes.
The Plaud App’s primary plan gives 300 minutes of transcription per 30 days, although customers can improve to a professional plan for 1,200 minutes for $8.33 per 30 days or a dearer limitless plan for $19.99 per 30 days.
The recorder can simply be hooked up to telephones with MagSafe magnets, that means all Apple smartphones because the iPhone 12 collection, or cellphone circumstances with related magnets.
The corporate additionally gives the Plaud NotePin, a smaller, pill-shaped model of the recorder that may be worn as a magnetic pin, clip, wristband or necklace.
Usually priced at $159, each units are at present on sale for 20% off throughout Black Friday and Cyber Monday, with one other 15% markdown set for Christmas, the corporate mentioned.
— Jaures Yip
WATCH: Google releases Gemini 3.0 mannequin, closes hole on ChatGPT

