New Delhi: Apple’s foldable, anticipated round late 2026, might redefine client expectations and push foldables into a brand new mainstream adoption section, in line with a brand new report. The largest structural shift is anticipated in late 2026, when Apple’s first foldable iPhone is anticipated to debut.
In line with the Counterpoint Analysis report, Apple’s entry would immediately broaden client consciousness and speed up alternative demand throughout high-income segments. Given Apple’s ecosystem affect, its launch 12 months might dramatically reshape model dynamics, lifting complete market volumes.
The report predicts the US foldable smartphone market to develop 68 per cent (on-year) in 2025, because it enters a interval of stable progress after a number of years of experimentation. The expansion is being pushed by broader type issue adoption, improved sturdiness of foldable designs and extra diversified portfolios from a number of manufacturers.
This 12 months, portfolio growth and ecosystem readiness are defining the market. Samsung is ready to keep up its management with the refreshed Galaxy Z Fold and Flip lineup, having added an FE variant to broaden accessibility, whereas additionally making ready to unveil its long-awaited tri-fold machine later within the 12 months.
In the meantime, Motorola is quickly scaling its Razr sequence via wider service partnerships within the pay as you go market, narrowing the share hole with Samsung sooner than in prior cycles. In line with the report, Google’s Pixel 10 Professional Fold, launched in October 2025, sits between Samsung’s premium choices and Motorola’s lifestyle-driven designs, testing how successfully the model can flip its AI-first Android experiences into tangible {hardware} differentiation.
Liz Lee, Affiliate Director at Counterpoint Analysis mentioned that whereas Samsung continues to guide in maturity and ecosystem energy in 2025, Motorola’s speedy growth within the clamshell section and Google’s AI-driven method is reshaping competitors. Apple’s eventual arrival in 2026 won’t solely broaden the market but additionally cement foldables as a mainstream premium smartphone format, Lee talked about.