AHMEDABAD: Finance minister Nirmala Sitharaman Saturday launched a nationwide marketing campaign to return Rs 1.84 lakh crore of unclaimed monetary belongings mendacity with banks, RBI, insurance coverage companies, mutual funds, provident fund accounts and different establishments to their rightful house owners.The three-month programme additionally seeks to lift consciousness. “These unclaimed quantities will not be authorities property however belong to people and households,” Sitharaman mentioned. “A long time have handed when individuals voiced the necessity to return unclaimed monies from banks, RBI, or the Investor Schooling and Safety Fund (IEPF). That is their cash.”She mentioned such funds usually come up attributable to lacking documentation, forgotten insurance policies or ignorance. “It is sort of a ripe fruit hanging inside attain however not falling into the fingers of these to whom it belongs,” she remarked.The marketing campaign rests on three pillars – Consciousness, Entry and Motion. Consciousness means informing individuals about unclaimed cash; Entry by means of RBI’s UDGAM portal; and Motion, the place officers act on even small clues to assist claimants.