New Delhi: Apollo Tyres would be the new jersey sponsor of the Indian cricket workforce and will probably be shelling out roughly Rs 4.5 crores per bilateral recreation, considerably up from the Rs 4 crore earlier sponsors Dream11 had been paying. The sponsorship interval is about to run till March 2028 with as many as 130 fixtures falling in that interval.With India because of play 141 matches throughout the tenure – 121 bilaterals and 20 within the ICC – Apollo Tyres will fork out Rs 579.06 crore. At a profitable bid of Rs 4.5 crore per bilateral recreation and Rs 1.72 crore for every ICC fixture, Apollo Tyres’ general bid was the best.“The arrival of Apollo Tyres as our new sponsor is a testomony to the exhausting work and constant efficiency of our groups. We’re enthusiastic about this being Apollo’s first main sponsorship in India cricket, which speaks volumes concerning the sport’s unparalleled attain and affect. That is greater than a business settlement; it is a partnership between two establishments which have earned the belief and respect of thousands and thousands,” BCCI Secretary Devajit Saikia stated. TimesofIndia.com has learnt that Canva and JK Cement had been the opposite two bidders who got here to the desk. It’s additional understood that Birla Optus Paints appeared eager to speculate however did not wish to take part in a bidding course of.
The bidding course of for the jersey sponsorship occurred on September 16. BCCI had invited bids for Expression of Curiosity for Indian workforce’s Lead Sponsor Rights on September 2. In that launch, the Indian cricket board had made it clear that gaming, betting, crypto and tobacco manufacturers had been prohibited from bidding. Athleisure and sportswear producers, banking, monetary corporations, non-alcoholic chilly drinks, followers, mixer grinders, security locks and insurance coverage corporations had been additionally not be eligible.Sponsorship bidders for Indian cricket workforce’s jersey
| Sponsor | Fee per Bilateral Sport (cr) | Bilateral Matches | Fee per ICC Sport (cr) | ICC Matches | Complete (cr) |
|---|---|---|---|---|---|
| Apollo Tyres | 4.5 | 121 | 1.72 | 20 | 579.06 |
| Canva | 4.28 | 121 | 1.83 | 20 | 554.48 |
| JK Cement | 3.7 | 121 | 1.5 | 20 | 477.7 |
There was a direct must search for a brand new sponsor after Dream11 made an exit as a result of authorities’s Promotion and Regulation of On-line Gaming Act 2025 which impacted the model and its operations at a big stage.The Indian cricket workforce are at the moment enjoying with no jersey sponsor within the ongoing Asia Cup 2025 in Dubai and Abu Dhabi.