New Delhi:
India’s quickly rising creator panorama is poised to drive over USD 1 trillion yearly by 2030, which presently influences an estimated USD 350 billion in shopper expenditure annually, in keeping with a brand new report by the Boston Consulting Group (BCG) titled “From Content material to Commerce: Mapping India’s Creator Economic system.”
The report by BCG is ready to be formally unveiled on the ongoing WAVES 2025 mega-event in Mumbai on Could third,2025.
India boasts a considerable base of two to 2.5 million energetic digital creators, outlined as people with over 1,000 followers. Regardless of this spectacular scale, the report factors out that solely a small fraction, between 8 per cent and 10 per cent, of those creators are presently monetising their content material successfully, the Ministry of Data & Broadcasting stated.
The direct revenues generated by the creator ecosystem are estimated at USD 20-25 billion and are anticipated to surge to USD 100-125 billion by the top of the last decade.
The upcoming BCG report additionally reveals a number of essential developments and key insights, resembling the truth that creators are already shaping over 30 per cent of shopper choices, translating to USD 350-400 billion in present spending.
The report famous that the creator ecosystem is not restricted to Gen Z and main metropolitan areas, more and more partaking numerous age teams and customers in smaller cities and cities.
Brief-form video stays the most well-liked content material format, with comedy, movies, each day soaps, and trend rising as essentially the most consumed genres. On the similar time, India’s creator economic system sees diversifying income, prompting a 1.5 to three instances improve within the coming years, signalling a elementary shift in advertising and marketing and commerce methods pushed by the digital creator ecosystem.
WAVES 2025 is India’s first-of-its-kind worldwide summit devoted to the audio-visual and leisure sectors. It brings collectively over 10,000 delegates, 1,000 creators, 300 corporations, and 350 startups, creating a strong cross-sectoral community.
From movie and OTT to AVGC-XR, comics, AI, and broadcasting, the occasion encompasses all the spectrum of media and rising applied sciences. The four-day occasion, which started on Could 1, will run from Could 1 to Could 4.
(Aside from the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)