YouTube first introduced the gifting system in November 2024 and is now being transported to extra creators in 2025. Beneath this function, viewers can ship presents throughout reside stream that are transformed into rubies.
The creator earns 1 greenback on each 100 rubies. The particular factor is that presents could be redeemed solely when the creator is doing reside stream in vertical format. This function could be turned on from the Earn tab of YouTube Studio.
The largest function of the present targets function is that now creators can set the goal throughout their reside stream and full it with the presents of the followers. Not solely this, they’ll additionally inform their viewers how they may have fun when the aim is accomplished. Earlier this selection was just for tremendous chats however now it has additionally turn into out there for presents. Nevertheless, the creators who turned on this function is not going to get entry to tremendous stickers.
On the similar time, the strategy of gifting for the viewers can be simple. They will purchase a bundle known as jewels, which value from $ 0.99 to $ 49.99. As soon as you’re taking a bundle, it may be utilized in sending presents a number of occasions throughout a reside stream. Together with this, the viewers additionally will get a set of animated presents, though there isn’t any customization possibility in it.
YouTube can be providing 50% bonus of as much as $ 1,000 on the earnings earned from the primary three months to make this function much more enticing. It’s clear that the brand new Reward Targets function of YouTube will not be solely a way to extend earnings however can be a approach to create higher engagement between the creators and the viewers. Like Tiktok, now YouTube goes to open a brand new dimension for creators with reside gifting, which may deliver a giant change within the content material business within the coming time.
Printed at: 30 Aug 2025 02:53 PM (IST)
