The emblem for Cracker Barrel Outdated Nation Retailer is seen on an indication alongside Interstate 80.
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Cracker Barrel Outdated Nation Retailer will scrap its controversial rebranding plan, the corporate introduced Tuesday.
“We thank our company for sharing your voices and love for Cracker Barrel. We mentioned we’d hear, and we have now. Our new emblem goes away and our ‘Outdated Timer’ will stay,” the corporate mentioned in an announcement.
“At Cracker Barrel, it is at all times been – and at all times will likely be – about serving up scrumptious meals, heat welcomes, and the form of nation hospitality that looks like household. As a proud American establishment, our 70,000 hardworking workers look ahead to welcoming you to our desk quickly.”
Cracker Barrel’s inventory rose in after-hours buying and selling within the heels of the announcement.
The announcement got here simply hours after President Donald Trump had weighed in on the rebrand, writing that, “Cracker Barrel ought to return to the previous emblem, admit a mistake primarily based on buyer response (the final word Ballot) and handle the corporate higher than ever earlier than.”
“They bought a Billion {Dollars} value of free publicity in the event that they play their playing cards proper,” Trump mentioned in a Reality Social publish, only a day after Cracker Barrel informed clients the corporate might have dealt with its rebranding higher than it did.
“Very tough to do, however an important alternative. Have a significant Information Convention at present. Make Cracker Barrel a WINNER once more,” Trump wrote.
The White Home’s official X account later tweeted, “Go woke, go broke,” with a reimagined Cracker Barrel emblem that includes Trump sitting subsequent to the corporate’s iconic barrel, with the phrases “America First” and “America is Again.”
Trump’s feedback got here practically every week after his son Donald Trump Jr. blasted the corporate for the rebranding, and after the corporate’s inventory dropped on the heels of the brand new emblem’s unveiling.
“WTF is incorrect with @CrackerBarrel??!” the youthful Trump wrote Wednesday on X, echoing criticism from some conservatives.
As a part of its rebranding, Cracker Barrel eliminated the picture on its emblem of its “Uncle Herschel” character leaning towards a barrel.
The rebranded emblem additionally ditched the yellow barrel and the phrase “Outdated Nation Retailer,” leaving simply the phrases “Cracker Barrel.”
The emblem had been roasted on social media as “soulless,” “bland” and “generic” because it was unveiled final week.In an announcement Monday, Cracker Barrel mentioned, “If the previous couple of days have proven us something, it is how deeply folks care about Cracker Barrel. We’re actually grateful to your heartfelt voices.”
“You have additionally proven us that we might’ve executed a greater job sharing who we’re and who we’ll at all times be,” the corporate mentioned.
A Cracker Barrel Outdated Nation Retailer restaurant in Stuart, Florida.
Jeff Greenberg | Common Photographs Group | Getty Photographs