New delhi: Pushed by Easing Stock Challenges and renewed vendor exercise, India’s smartphone market rebounded within the april-June interval, inexperienced 7 per cent yr to achieve 39 million models, accident. The expansion was primarily fuelled by contemporary launches concentrated within the second Quarter, Following A Cutious Q1 The place Distributors Helds Held Again As a consequence of Elevated Stock Ranges, CACORDING TO CANORDING TO CANALEDING TO CANALES (NO PART Omdia).
“Heightened competitors past the highest 5 is reshapping India’s Smartphone Panorama, as Premium incumbents and design-line challengers refine their playbooks,” Stated Sanyam Chaurasia, PRID SANYAM CHAURASIA. Apple Ranked Sixth in Q2 2025, with the iPhone 16 Household Accounting for Over 55 per cent of its shipments, whereas the iPhone 15 and 13 Continued to Drive Demand Accounts Worth Tiers.
In line with the report, Vivo (Excluding iqoo) Led the market with 8.1 million models shipped and a 21 per cent market share. Samsung adopted in second place with 6.2 million models and a 16 per cent market share. Oppo (Excluding OnePlus) Climbed to Third with 5 Million Items, Edging Previous Xiaomi, which additionally shipped 5 million. Realme completes the highest 5 with 3.6 million models.
“With Restricted Natural Demand, India’s Smartphone Market in H2 2025 Will Hinge extra on Channel Execution Than Product Launches,” Acknowledged Chaurasia. Manufacturers are actively locking stock with distributors and retailers by way of Channel Incentrite Packages Forward of the upcoming festive Season in India. These embody Excessive-Worth Rewards-Starting from Overseas Journeys to Car Rewards-Tied to efficiency throughout monsoon gross sales, Durga Puja and Diwali Cycles, The Report Stated.
Retail infrastructure upgrades are gaining tempo, with improved sales space setups, structured shelf placements and Stricter Quarterly Targets for Promoter Engagement and In-Retailer Execurn. On the similar time, manufacturers are doubling down on affordability by increasing long-tenure finance choices, particularly for mid- to high-end fashions.