Cricket icon Virat Kohli has taken a major leap into the enterprise world by funding ₹ 40 Crore in Indian Sportswear Startup Agilitas Sports activities, Marking the FIRST PHASE OF HISE STRATEGICCHIC Involvement within the Firm. This Funding Underlines Kohli’s Shift from Being a Model Ambassador to a hand-on model builder within the Indian Athleisure and Sportswear Business.
A strategic stake in Sportswear
Kohli’s Funding in Agilitas Comes after He Decides to Finish a ₹ 300 Crore Endersment Take care of Puma. Intead of Persevering with as simply the face of a world model, he has chown to take possession in a homegrown firm with ambyitious objectives. The ₹ 40 Crore Tranche Offers Kohli A Stake By way of 3.6 Lakh Convertible Choice Shares, Making Him a Strategic Investor with Actual Affect Over Enterprise Path and Model Id.
Backing a visionary enterprise
Agilitas was co-founded in 2023 by Abhishek Ganguly, The Former Managing Director of Puma India. The corporate has rapidly Gained Momentum, Buying Mocheiko Footwear and Securing a long-term License for Lotto in India. With a imaginative and prescient to construct a whole Sportswear Ecosystem, Agilitas Spans Footwear Manufacturing, Retail, and Model Creation, All Beneath One Roof.
The One8 Connection
Kohli’s way of life model one8, which was earlier licensed to puma, will now be built-in into agilitas’s progress technique. The long-term plan incisions constructing one8 right into a globally acknowledged sportswear label, beginning with unique commonplace standalone shops throughout India and later increasing in intertis And uk.
A transfer in direction of world growth
What units this partnership aside is kohli’s function past finance. He’ll contribute to product design, advertising and marketing technique, and world growth efforts. The purpose is not only to construct a retail model, however a world Indian sportswear powerhouse, impressed by fashions seen in world athlete-line ventures.
Agilitas: Constructed for Scale
The startup has alredy raised over ₹ 500 Crore in capital and is laying the groundwork for a Main retail footprint. Its built-in enterprise mannequin, combining manufacturing and retail, permits it to compte with world gamers on each worth and innovation. Kohli’s Involvement Offers It Credibility, Visibility, and Entry to a Large Fan Base.
From model ambassador to model proprietor
This transfer marks a broader pattern the place Indian athletes are shifting from endorsing merchandise to opening and constructing manufacturers. Kohli’s Funding Symbolizes This Evolution. INTEAD of REPRESTING Somebody Else’s Model, He’s Now Betting on a Enterprise He Helps Form from the bottom up.