NikeSKIMS, a brand new model from Nike Inc. and SKIMS.
Courtesy: NikeSKIMS
Kim Kardashian followers are going to have to attend a bit longer for the extremely anticipated NikeSKIMS line.
The activewear line will launch later this yr as a substitute of within the spring, like the businesses had initially introduced, due to manufacturing delays, in keeping with an individual accustomed to the matter who requested anonymity to talk candidly. The particular person added that the delays are inner and never due to a provider or transport challenge.
No date has been decided for the brand new launch date, the particular person added.
The particular person additionally mentioned the connection with Kardashian and the model continues to be robust and that everybody is on the identical web page, however they need to be certain they take their time and get the merchandise proper.
Nike and SKIMS collaboration that includes Kim Kardashian, Co-Founder and Chief Artistic Officer, SKIMS.
Courtesy: Nike Inc.
Nike first introduced the Skims partnership in February and mentioned it could embody attire, footwear and equipment. Since then, Heidi O’Neill, one of many key leaders behind the partnership, has left the corporate.
New Nike CEO Elliott Hill has been betting huge on the Skims model as he appears to be like to reinvigorate the corporate after current declines in gross sales and its enterprise. For Skims, which was final valued at $4 billion, the partnership with Nike brings a progress alternative because it expands into athleisure.
Nike’s inventory is down greater than 20% yr up to now.
“The origin of NikeSKIMS is rooted in a want to carry one thing new and sudden to an trade that’s craving one thing totally different, and to ask a brand new technology of ladies into health with disruptive product designed to satisfy their wants in each efficiency and magnificence,” the corporate mentioned concerning the line once they launched it.
The information was first reported by Bloomberg.